MiQ - Blog

Life at MiQ

ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic

Aug 19, 2021

Industry wisdom

What is authenticated data? And how can you use it in programmatic campaigns?

Aug 16, 2021

Inclusion and diversity

Inclusion and diversity in action: Why we’re changing the structure of our global boards

Aug 10, 2021

Industry wisdom

ExchangeWire’s TraderTalk TV: MiQ’s Alex Deats on Reaching China’s Programmatic Market

Aug 05, 2021

Data discoveries

In less than two decades, the value of personal data has increased by 1,800%

Jul 30, 2021

Data discoveries

Making most of the Olympics opportunity

Jul 21, 2021

Data discoveries

Global technology paranoia: which countries have the biggest fear of tech?

Jul 20, 2021

Is Facebook tracking me? Is AI dangerous? Is my phone listening to me? Is someone looking through my webcam? We analysed online searches in different countries to uncover their biggest tech concerns and fears.

News

Driving programmatic performance for Indian brands – A look at the campaigns that won three Agency Reporter Front Bencher Awards

Jul 14, 2021

by Vidula Ashok, Product and Media Analytics Lead, MiQ

Industry wisdom

Q&A: MiQ’s identity product lead Georgie Haig on Google’s latest cookies announcement

Jul 13, 2021

Industry wisdom

Internal products can be beautiful too

Jun 22, 2021

Industry wisdom

Reintroducing our advanced media solutions: communicating our new narrative with a new identity

Jun 15, 2021

Data discoveries

US Cryptocurrency Trends & Hotspots 2021: Most Crypto-Savvy States Revealed

Jun 10, 2021

Which states are the biggest cryptocurrency hotspots in the country?

Data discoveries

Which country has the world’s most passionate Olympic fans?

Jun 07, 2021

When it comes to Olympics mega-fandom, not all countries are created equal.

Data discoveries

Sports marketing is evolving – how do advertisers keep up?

May 28, 2021

Industry wisdom

ExchangeWire’s TraderTalk TV: Trading Across a Fragmented Ecosystem in a Privacy-First World

May 13, 2021

Industry wisdom

Supply path optimization: four tips for doing it more effectively

Apr 22, 2021

Industry wisdom

In plain English: What is geolocation data? And why is it so important in a world without cookies?

Mar 31, 2021

Industry wisdom

Life After Cookies: Part Six — As Changes Come, Experts Say the “Energy is Palpable

Mar 24, 2021

Industry wisdom

Life After Cookies: Part Five — How the Sell Side Will Define the New Data Pyramid

Mar 17, 2021

Industry wisdom

Life After Cookies: Part Four — Collaborating in Support of the Open Internet

Mar 10, 2021

Industry wisdom

Decoding Google: What their latest privacy announcement means for ad tech

Mar 04, 2021

Industry wisdom

Life After Cookies: Part Three — Piecing Together the Programmatic Jigsaw

Mar 03, 2021

Industry wisdom

Life After Cookies: Part Two — Brands, and Their Agencies, Look Toward a Brighter Future

Feb 24, 2021

Industry wisdom

Life After Cookies: Part One—The Industry Rallies to Find Replacements

Feb 19, 2021

Inclusion and diversity

An open letter from Lee Puri and Gurman Hundal

Feb 18, 2021

Industry wisdom

The bright future of identity

Feb 16, 2021

Programmatic solutions

We need to talk about YouTube…

Feb 10, 2021

Data discoveries

Did COVID cause the GameStop frenzy?

Feb 10, 2021

Data discoveries

Super Bowl LV

Feb 10, 2021

Industry wisdom

In plain English: What do Google’s Privacy Sandbox proposals actually mean?

Jan 27, 2021

Industry wisdom

In plain English: What’s reinforcement learning – and how does it help deliver better results?

Nov 04, 2020

Industry wisdom

sfBIG Panel Recap: Preparing for a Cookieless World with MiQ

Oct 30, 2020

Industry wisdom

GOTV Final Push: Reach Target Voters

Oct 23, 2020

Life at MiQ

What we learned… setting up our inclusion and diversity initiative

Oct 21, 2020

Industry wisdom

American overexposure: Political advertising on TV in 2020

Oct 07, 2020

Industry wisdom

In plain English: How does cookieless targeting work?

Sep 29, 2020

Industry wisdom

In plain English: What are cookies – and why are they on the way out?

Sep 29, 2020

Data discoveries

Holiday shopping in 2020: here’s what marketers need to know

Sep 28, 2020

Industry wisdom

In plain English: What is a DSP?

Sep 09, 2020

Life at MiQ

What we learned… hacking social injustice

Sep 09, 2020

Programmatic solutions

Connecting AI and Human Intelligence in programmatic trading

Sep 01, 2020

Industry wisdom

Out of the weeds: Navigating the top four cannabis marketing myths

Aug 31, 2020

Industry wisdom

The need for omnichannel education

Aug 12, 2020

Industry wisdom

Gaming and programmatic

Jul 30, 2020

Industry wisdom

Advertising during a recession

Jul 30, 2020

News

MiQ Canada partners with Leafly to offer audience extension for cannabis brands

Jul 21, 2020

Programmatic solutions

Amplify your brand story beyond the walls of social with programmatic

Jul 17, 2020

News

The future of understanding consumer behaviour

Jul 14, 2020

Life at MiQ

What I Learned… Starting our business in China

Jul 07, 2020

Industry wisdom

In plain English: How does a programmatic campaign work?

Jun 30, 2020

Programmatic solutions

Advanced TV: Make the leap from good to great

Jun 24, 2020

Data discoveries

Navigating Covid-19: What comes next for cannabis marketing in Canada?

Jun 22, 2020

Inclusion and diversity

An open letter from Lee Puri and Gurman Hundal

Jun 15, 2020

Programmatic solutions

TV and programmatic trading

May 28, 2020

Data discoveries

The mood of the nation

May 28, 2020

Data discoveries

How COVID-19 is affecting health and fitness advertising

May 21, 2020

News

MiQ partners with Environics Analytics and NLogic to deliver connected TV campaigns

May 19, 2020

Data discoveries

The impact of COVID-19 on eating, restaurants and fast food chains

May 13, 2020

Industry wisdom

In plain English: Three ways data science fuels omnichannel advertising

May 12, 2020

Industry wisdom

In plain English: Three ways data science fuels omnichannel advertising

May 12, 2020

Data discoveries

How COVID-19 will impact our entertainment beyond streaming

May 06, 2020

News

MiQ listed top 11 best firms in India for data scientists to work for

May 06, 2020

Data discoveries

Coronavirus and its impact on retail: 5 things marketers need to know

Apr 29, 2020

Industry wisdom

In plain English: What does a data architect do?

Apr 27, 2020

Programmatic solutions

Trading from home: How programmatic trading team are responding to social distancing

Apr 23, 2020

Data discoveries

COVID-19 and finance: 5 things marketers need to know

Apr 22, 2020

Data discoveries

COVID-19 industry impact research- TV & OTT learnings

Apr 21, 2020

Data discoveries

Cause marketing in a time of crisis

Apr 16, 2020

Data discoveries

The impact of COVID-19 on gaming habits

Apr 15, 2020

Industry wisdom

In plain English: What does supply chain optimization mean?

Apr 14, 2020

Inclusion and diversity

Talking privilege and intersectionality

Apr 09, 2020

Programmatic solutions

Adapting TV tactics for COVID-19. Part-2 – Changing habits and OTT

Apr 08, 2020

Programmatic solutions

In the current climate marketers need to adapt their TV tactics and fast

Apr 06, 2020

Industry wisdom

In plain english what can we do to reduce ad fraud

Apr 02, 2020

Data discoveries

What CPG marketers need to know about COVID-19

Apr 01, 2020

Data discoveries

How staying at home is changing the world for digital advertising

Mar 25, 2020

Inclusion and diversity

Talking privilege and sexual orientation

Mar 23, 2020

Programmatic solutions

Seasonality in programmatic trading

Mar 19, 2020

Inclusion and diversity

Talking privilege and neurodiversity

Mar 11, 2020

Programmatic solutions

How programmatic paves the way for better creative

Mar 09, 2020

Inclusion and diversity

Talking privilege and gender

Mar 05, 2020

Inclusion and diversity

Talking privilege and race

Feb 27, 2020

Industry wisdom

In plain English what does a trader do?

Feb 25, 2020

Industry wisdom

The rise and rise of new programmatic formats

Feb 17, 2020

Data discoveries

The impact of Valentines Day 2020

Feb 11, 2020

Industry wisdom

Thats the way the cookie crumbles how to prepare for the cookieless future of programmatic

Feb 09, 2020

Industry wisdom

Using programmatic for branding

Feb 06, 2020

Industry wisdom

In plain English what does a data scientist do?

Feb 03, 2020

Data discoveries

Understanding the super bowl audiences

Jan 28, 2020

News

MiQ announces strategic leadership moves in Canada

Jan 22, 2020

Data discoveries

The future consumer – The tipping point

Dec 24, 2019

News

MiQ appoints industry veteran Erin Madorsky as managing director US Northeast

Dec 04, 2019

Life at MiQ

How to turn global talent into tomorrow’s leaders

Dec 03, 2019

Data discoveries

Into the weeds: How marketers can tap into the canadian cannabis industry

Nov 19, 2019

Life at MiQ

Connecting data is good connecting people is better

Oct 03, 2019

Data discoveries

Who prevailed during the third round of the democratic debates

Sep 19, 2019

Industry wisdom

How to do personalization in a world without cookies

Aug 28, 2019

Industry wisdom

Only connect

Aug 19, 2019

Industry wisdom

Connect discover action!

Aug 15, 2019

Industry wisdom

Mobile marketing intelligence: The superpower that lets marketers be the hero

Aug 05, 2019

Industry wisdom

Unknown unknowns

Jul 18, 2019

Life at MiQ

Sustained excellence

Jul 16, 2019

Data discoveries

Who watched the democratic debates

Jul 09, 2019

Data discoveries

Icc cricket world cup 2019 a look at the Australian audience

Jun 28, 2019

Data discoveries

How Canadians buy-cars…It’s different today

Jun 27, 2019

Data discoveries

Icc cricket world cup 2019: What we can learn from the worlds biggest cricket competition

Jun 14, 2019

Data discoveries

Navigating the 2019 NBA finals (and reaching the fans watching)

Jun 07, 2019

Data discoveries

What marketers can learn from the Champions League Final

Jun 05, 2019

Industry wisdom

Why CMOs should be the next CEOs

May 16, 2019

Data discoveries

Measuring the hype and impact around Avengers Endgames historic opening weekend

May 09, 2019

Data discoveries

Taking a look at what happened during the universal premiere of Game Of Thrones season 8

Apr 18, 2019

Data discoveries

Winter is coming are you ready for it?

Apr 12, 2019

News

MiQ announces appointment of US CEO

Feb 25, 2019

News

Why we signed up to the IAB UK transparency FAQs

Feb 21, 2019

Press Releases

MiQ hires Nicole Matthews as VP of marketing for North America

Sep 12, 2018

News

We are MiQ: a letter from our founders Gurman Hundal and Lee Puri

May 08, 2018

Industry wisdom

So what is marketing intelligence and why should we care

May 07, 2012

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