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News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.
Unlock the power of RFM Analysis to boost CPG programmatic media
How to find your most valuable audience on CTV
Content transparency and fraud: Do you know where your CTV ads are really running?
How evolving viewership trends impact your CTV media strategy
How to add custom audio creative to your next advertising campaign with MiQ and Bunny Studio
MiQ's partnership with Bunny Studio unlocks audio advertising for over 90 clients in localized languages and accents
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Programmatic advertising delivers certainty during uncertain times
Programmatic advertising was designed to deliver results during times of economic uncertainty.
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Simplifying CPG omnichannel marketing
Understanding omnichannel marketing in CPG
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Aligning DTC and HCP approaches in healthcare marketing
5 marketing strategies that CMOs should be paying attention to in 2023
Marketing during a recession with MiQ
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9 questions marketers and media buyers should be asking themselves about marketing during a recession
Marketing during a recession with MiQ
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Practical programmatic: Four steps to reduce the carbon footprint of your digital campaigns
Sustainable Advertising with MiQ
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Why marketers shy away from sustainable advertising
Sustainable Advertising with MiQ
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There’s more to cookieless than Google
One step closer to a cookieless future
Cookieless measurement demands a multi-solution approach
Brand affinity: What it is, why it matters and how to calculate it
How to make better choices and improve ROI with programmatic advertising
Kinder words for a kinder world
Connecting digital and TV data is a winning ticket for political advertisers
How connected TV is transforming media investments in Canada
Creating a custom platform design system to delight users
In plain English, what does a full-stack developer do?
The back-to-school shopping trends for 2022
Measuring cross-channel reach across YouTube & Linear TV
LGBTQ Voices @ MiQ: Robert (RC) Whitehouse
LGBTQ Voices @ MiQ: Hivan Herrejon
LGBTQ Voices @ MiQ: Kate Garvey
LGBTQ Voices @ MiQ: Phil Tan
A look at near real-time insights of a live campaign using Google’s Ads Data Hub
LGBTQ Voices @ MiQ: Joao Flores
LGBTQ Voices @ MiQ: Claire Janik
LGBTQ Voices @ MiQ: Megha Malhotra
LGBTQ Voices @ MiQ: Sara Axelbaum
LGBTQ Voices @ MiQ: Sollie Davies
LGBTQ Voices @ MiQ: Carol Fernandes
LGBTQ Voices @ MiQ: Clare Martin
LGBTQ Voices @ MiQ: Anthony Perez
LGBTQ Voices @ MiQ: DJ Keon
Programmatic without cookies? It’s possible thanks to data-backed identity graphs
LGBTQ Voices @ MiQ: Aimee France
It’s Pride month!
Marketing March Madness: How are viewers engaging with the NCAA tournament?
Case study: Testing success with new identity strategies
It’s time for love and shopping
ExchangeWire’s TraderTalk TV: MiQ’s Stephen Emsall on making your YouTube money work harder
Why programmatic?
Inclusion and diversity in action: Inspiring change and inclusivity in India
In plain English: What are data clean rooms? And why should advertisers consider adding them to their tech stack?
Top tips for programmatic success in China
Get to know… the China team
How did #SquidGame become a social phenomenon?
Inclusion and diversity in action: Enhanced parental leave for all from our Inclusion and Diversity Committee
Get to know… the China team
What does the future of entertainment look like?
Get to know… the China team
Inclusion and diversity in action: Diversifying our talent pool
In plain English: What is anonymous data? And how can you use it in programmatic campaigns?
Revealed: Canada’s fastest-growing artificial intelligence hotspots
Get to know… the China team
Five ways Covid-19 has changed health and wellness shoppers
The digital habits of parent-teacher-playmates
ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic
What is authenticated data? And how can you use it in programmatic campaigns?
Inclusion and diversity in action: Why we’re changing the structure of our global boards
ExchangeWire’s TraderTalk TV: MiQ’s Alex Deats on Reaching China’s Programmatic Market
In less than two decades, the value of personal data has increased by 1,800%
Making most of the Olympics opportunity
Driving programmatic performance for Indian brands – A look at the campaigns that won three Agency Reporter Front Bencher Awards
by Vidula Ashok, Product and Media Analytics Lead, MiQ
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Q&A: MiQ’s identity product lead Georgie Haig on Google’s latest cookies announcement
Internal products can be beautiful too
Reintroducing our advanced media solutions: communicating our new narrative with a new identity
US Cryptocurrency Trends & Hotspots 2021: Most Crypto-Savvy States Revealed
Which states are the biggest cryptocurrency hotspots in the country?
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Which country has the world’s most passionate Olympic fans?
When it comes to Olympics mega-fandom, not all countries are created equal.
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Sports marketing is evolving – how do advertisers keep up?
ExchangeWire’s TraderTalk TV: Trading Across a Fragmented Ecosystem in a Privacy-First World
Supply path optimization: four tips for doing it more effectively
In plain English: What is geolocation data? And why is it so important in a world without cookies?
Life After Cookies: Part Six — As Changes Come, Experts Say the “Energy is Palpable
Life After Cookies: Part Five — How the Sell Side Will Define the New Data Pyramid
Life After Cookies: Part Four — Collaborating in Support of the Open Internet
Decoding Google: What their latest privacy announcement means for ad tech
Life After Cookies: Part Three — Piecing Together the Programmatic Jigsaw
Life After Cookies: Part Two — Brands, and Their Agencies, Look Toward a Brighter Future
Life After Cookies: Part One—The Industry Rallies to Find Replacements
An open letter from Lee Puri and Gurman Hundal
The bright future of identity
We need to talk about YouTube…
Did COVID cause the GameStop frenzy?
Super Bowl LV
In plain English: What do Google’s Privacy Sandbox proposals actually mean?
In plain English: What’s reinforcement learning – and how does it help deliver better results?
sfBIG Panel Recap: Preparing for a Cookieless World with MiQ
GOTV Final Push: Reach Target Voters
What we learned… setting up our inclusion and diversity initiative
American overexposure: Political advertising on TV in 2020
In plain English: How does cookieless targeting work?
In plain English: What are cookies – and why are they on the way out?
Holiday shopping in 2020: here’s what marketers need to know
In plain English: What is a DSP?
What we learned… hacking social injustice
Connecting AI and Human Intelligence in programmatic trading
Out of the weeds: Navigating the top four cannabis marketing myths
The need for omnichannel education
Gaming and programmatic
Advertising during a recession
MiQ Canada partners with Leafly to offer audience extension for cannabis brands
Amplify your brand story beyond the walls of social with programmatic
The future of understanding consumer behaviour
What I Learned… Starting our business in China
In plain English: How does a programmatic campaign work?
Advanced TV: Make the leap from good to great
Navigating Covid-19: What comes next for cannabis marketing in Canada?
An open letter from Lee Puri and Gurman Hundal
TV and programmatic trading
The mood of the nation
How COVID-19 is affecting health and fitness advertising
MiQ partners with Environics Analytics and NLogic to deliver connected TV campaigns
The impact of COVID-19 on eating, restaurants and fast food chains
In plain English: Three ways data science fuels omnichannel advertising
In plain English: Three ways data science fuels omnichannel advertising
How COVID-19 will impact our entertainment beyond streaming
MiQ listed top 11 best firms in India for data scientists to work for
Coronavirus and its impact on retail: 5 things marketers need to know
In plain English: What does a data architect do?
Trading from home: How programmatic trading team are responding to social distancing
COVID-19 and finance: 5 things marketers need to know
COVID-19 industry impact research- TV & OTT learnings
Cause marketing in a time of crisis
The impact of COVID-19 on gaming habits
In plain English: What does supply chain optimization mean?
Talking privilege and intersectionality
Adapting TV tactics for COVID-19. Part-2 – Changing habits and OTT
In the current climate marketers need to adapt their TV tactics and fast
In plain english what can we do to reduce ad fraud
What CPG marketers need to know about COVID-19
How staying at home is changing the world for digital advertising
Talking privilege and sexual orientation
Seasonality in programmatic trading
Talking privilege and neurodiversity
How programmatic paves the way for better creative
Talking privilege and gender
Talking privilege and race
In plain English what does a trader do?
The rise and rise of new programmatic formats
The impact of Valentines Day 2020
Thats the way the cookie crumbles how to prepare for the cookieless future of programmatic
Using programmatic for branding
In plain English what does a data scientist do?
Understanding the super bowl audiences
MiQ announces strategic leadership moves in Canada
The future consumer – The tipping point
MiQ appoints industry veteran Erin Madorsky as managing director US Northeast
How to turn global talent into tomorrow’s leaders
Into the weeds: How marketers can tap into the canadian cannabis industry
Connecting data is good connecting people is better
Who prevailed during the third round of the democratic debates
How to do personalization in a world without cookies
Only connect
Connect discover action!
Mobile marketing intelligence: The superpower that lets marketers be the hero
Unknown unknowns
Sustained excellence
Who watched the democratic debates
Icc cricket world cup 2019 a look at the Australian audience
How Canadians buy-cars…It’s different today
Icc cricket world cup 2019: What we can learn from the worlds biggest cricket competition
Navigating the 2019 NBA finals (and reaching the fans watching)
What marketers can learn from the Champions League Final
Why CMOs should be the next CEOs
Measuring the hype and impact around Avengers Endgames historic opening weekend
Taking a look at what happened during the universal premiere of Game Of Thrones season 8
Winter is coming are you ready for it?
MiQ announces appointment of US CEO
Why we signed up to the IAB UK transparency FAQs
MiQ hires Nicole Matthews as VP of marketing for North America
We are MiQ: a letter from our founders Gurman Hundal and Lee Puri
So what is marketing intelligence and why should we care
Tech blog
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