Subway wanted to drive awareness and sales for a new meal they were offering. They wanted to use the power of digital to reach potential consumers - but they wanted to measure success by the number of sales they made in-store. That’s where we came in.
The first piece of the puzzle was to determine who the chain’s likely customers were, and then targeting them when they were in nearby one of the brand’s outlets. We did this using our Time and Place solution.
But that alone wasn’t enough. We fuelled the digital creative with intelligence, building a real-time GPS enabled format that was served to consumers when they were near a location, showing them a map of how to get there.
The results were excellent. The brand saw:
- A 45% uplift for in-store visits using intelligent creative versus display-only.
- A 0.19% uplift in CTR by using mobile-first creative versus display only.