Custom data integrations
What does it mean?
Data integration is the process of gathering a load of disparate datasets into a single dataset so it can be analyzed. In programmatic advertising, it means connecting your first-party data with other forms of data such as third-party data to gain insights about your customers and campaigns.
How do we do it?
Our Analytics Studio allows us to integrate almost any dataset with flexibility, scale and security in mind, meaning we can safely process over 10 terabytes of data on a weekly basis. We fetch the data from shared locations via secure protocols such as SFTP, then ensure any personally identifiable data is removed (if any). We then match all these disparate datasets by common features, before analysing it and sorting it into privacy-compliant segments that can be pushed back into our DSP platforms for campaign activation.
What does that mean for you?
Our expert analysts, engineers and traders can integrate exactly the right datasets based on your needs with maximum scale and speed, and then activate via audience targeting or contextual targeting to help you achieve your marketing goals efficiently and effectively. This means you get bespoke campaign activation for better ROI, for example based on signal strength by location for a telco brand, or product availability feeds for a CPG brand.