1.1 Dimensions

The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape

1.2 Types

1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum

1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum (200 KB maximum recommended)
• Each .zip file must contain:

◦ a single .html file located in the root of the .zip file and not in a subfolder

◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)

◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files

• HTML5 creatives can be built using the methods and tools referenced below:

◦ Code editor

◦ Adobe Animate

◦ Google Web Designer

◦ API methods

• Each .zip file must be assessed against coding and technical errors by using:

◦ the Workspace Validator to check compatibility and general requirements

◦ the validation messages to identify and fix any issues

The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead

1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum

2.1 In-stream and out-stream

2.1.1 Video
• File type:

◦ Hosted: .mp4

◦ Third-party:

· .mp4 (required)

· .webm (recommended)

· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

• File size:

◦ Hosted: 250 MB maximum

◦ Third-party: 10 MB maximum size for transcoded serving files

• Dimensions:

◦ Horizontal (landscape)

· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)

· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080

◦ Vertical (portrait)

· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)

· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440

◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920

• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed

2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz

2.1.3 Companion
• File type:

◦ Image: .jpg, .png, .gif

◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed

2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended

2.2 CTV and BVOD

Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives

• File type: .mp4
• File size: ­­­­250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:

◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors

◦ VPAID and MRAID are not supported

• Skippability: skippable videos are not supported
• Landing page URL: required

4.1 Audio

• File type: .mp3
• File size: ­­­­1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required

4.2 Companion

• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300×250

4.3 Tag format

• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported

5.1 Platforms and post types

• Platform: Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
• Post type: Photo, Link, Video, Carousel, Stories

5.2 Creative requirements

5.2.1 Post import
Supported for most Facebook, Instagram and Twitter creatives. Not supported for Facebook accounts, post links with geo or age restrictions, LinkedIn, Pinterest, Snapchat, TikTok, YouTube creatives

• Organic post URLs
• Facebook ad library URLs

5.2.2 Raw assets
Supported for Facebook and Instagram posts that are paid (dark), ad preview links, geo targeted or age targeted, and all Stories, LinkedIn, Pinterest, Snapchat, TikTok or YouTube creatives

• Logo:

◦ File type: .jpg, .png

◦ File size: 2MB maximum

◦ Aspect ratio: 1:1 recommended

◦ Dimensions:

· 100 x 100 minimum

· 500 x 500 maximum

• Brand name: 25 characters maximum
• Creative caption:

◦ Length: 700 characters maximum

◦ Truncation: automatically truncated to 300 characters with added “See More” link

◦ Emoticons: supported

• Image:

◦ File type: .jpg, .png, .gif

◦ File size: 2 MB maximum

◦ Dimensions:

· 500 x 262 minimum

· 1222 x 640 maximum

• Video:

◦ File type: .mp4

◦ File size: 3 MB maximum recommended

◦ Aspect ratio: 9:16 or 16:9 recommended

◦ Dimensions:

· 320 x 180 minimum

· 720 x 405 maximum

5.2.2.1 Stories
• Image:

◦ File type: .jpg, .png, .gif

◦ File size: 1 MB maximum

◦ Aspect ratio: 9:16 or 4:5 recommended

◦ Width: 400 minimum, 1222 maximum

• Video:

◦ File type: .mp4, .mov

◦ File size: 2 MB maximum

◦ Aspect ratio: 9:16 recommended

◦ Width: 320 minimum, 720 maximum

◦ Length: 15 seconds maximum

• Title: automatically truncated to 30 characters
• Description: automatically truncated to 100 characters

6.1 Australia

• File type: .jpg, .mov, .mp4
• File size: 10 MB maximum
• Colour mode: RGB, CMYK

6.1.1 Parent venue: Outdoor

6.1.1.1 Child venue: Billboards
• Dimensions:

◦ 1224 x 324, 1400 x 400, 560 x 320, 1320 x 320, 468 x 720, 400 x 600, 570 x 670, 1152 x 384, 1232 x 308, 864 x 288, 1080 x 1920, 896 x 320, 700 x 370, 952 x 252, 448 x 672, 648 x 768, 312 x 390, 1836 x 432, 896 x 384, 480 x 800, 1920 x 480, 840 x 400, 600 x 600, 795 x 270, 924 x 308, 720 x 240, 1060 x 360, 1428 x 336, 495 x 720, 810 x 270, 360 x 450, 1850 x 455, 336 x 504, 616 x 924, 768 x 192, 768 x 384, 1240 x 320, 260 x 380, 784 x 208, 512 x 288, 640 x 360, 992 x 304, 1056 x 432, 1185 x 315, 612 x 396, 380 x 480, 810 x 270, 896 x 288, 1200 x 400

• Static: Yes
• Video: No

6.1.1.2 Child venue: Urban Panels (non-JCD)
• Dimensions:

◦ 1080 x 1920

• Static: Yes
• Video: No

6.1.1.3 Child venue: Bus Shelters
• Dimensions:

◦ 1080 x 1920

• Static: Yes
• Video: No

6.1.2 Parent venue: Transit

6.1.2.1 Child venue: Airports
• Dimensions:

◦ 1080 x 1920

◦ 1920 x 1080

◦ 3840 x 1080

◦ 2400 x 540

• Static: Yes
• Video: No

6.1.3 Parent venue: Point of care

6.1.3.1 Child venue: Doctors Offices
• Dimensions:

◦ 1080 x 1920

◦ 1920 x 1080

• Static: Yes
• Video: Yes

◦ Tonic 1080×1920: 10 seconds with audio

◦ Tonic 1920×1080: 15 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.4 Parent venue: Retail

6.1.4.1 Child venue: Grocery
• Dimensions:

◦ 1080 x 1920

◦ 1920 x 1080

• Static: Yes
• Video: Yes

◦ SMG 1080 x 1920: 7 seconds

◦ VMO 1080 x 1920: 10 seconds

◦ VMO 1920 x 1080: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.4.2 Child venue: Malls
• Dimensions:

◦ 3840 x 1080

◦ 2160 x 3840

• Static: Yes
• Video: Yes

◦ SMG: 7 seconds

◦ VMO: 10 seconds

• Dimensions:

◦ 1080 x 1920

◦ 1920 x 1080

• Static: Yes
• Video: Yes

◦ SMG 1080 x 1920: 7 seconds

◦ VMO 1080 x 1920: 10 seconds

◦ VMO 1920 x 1080: 10 seconds

◦ Scentre 1080 x 1920: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.4.3 Child venue: Gas Stations
• Dimensions:

◦ 1080 x 1920

◦ 1920 x 1080

• Static: Yes
• Video: Yes

◦ VMO 1080 x 1920: 10 seconds

◦ VMO 1920 x 1080: 15 seconds with audio

◦ QMS: 10 seconds

◦ Motio: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.4.4 Child venue: Convenience Stores
• Dimensions:

◦ 1920 x 1080

◦ 1080 x 1920

◦ 3840 x 1080

◦ 960 x 1080

◦ 1366 x 768

◦ 3840 x 2160

◦ 1920 x 1036

• Static: Yes
• Video: Yes

◦ Motio: 7 seconds with audio

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.4.5 Child venue: Pharmacies
• Dimensions:

◦ 1080 x 1920

• Static: Yes
• Video: Yes

◦ Tonic: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.5 Parent venue: Health and beauty

6.1.5.1 Child venue: Gyms
• Dimensions:

◦ 1080 x 1920

◦ 3840 x 1080

• Static: Yes
• Video: Yes

◦ VMO: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.6 Parent venue: Entertainment

6.1.6.1 Child venue: Movie Theatres (cinema entrance & waiting areas)
• Dimensions:

◦ 1080 x 1920

• Static: Yes
• Video: Yes

◦ VM – Cinema: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.6.2 Child venue: Sports Entertainment
• Dimensions:

◦ 1080 x 1920

• Static: Yes
• Video: Yes

◦ Motio: 10 seconds

If the available assets don’t meet the full duration it’s fine for the creatives to freeze on the end frame to make up the full number of seconds

6.1.7 Parent venue: JCDecaux

6.1.7.1 Child venue: Urban Panels (Street Furniture)
• Dimensions:

◦ 1080 x 1920

◦ 2160 x 3840

• Static: Yes
• Video: No

6.1.7.2 Child venue: Billboards (Large Format – Landscape)
• Dimensions:

◦ Spectacular

· 1584 x 368

· 1836 x 432

· 1888 x 448

◦ Supersite

· 1040 x 272

· 1152 x 304

· 1224 x 324

· 1248 x 320

· 1656 x 360

· 952 x 252

◦ Super-8

· 1000 x 250

· 800 x 200

· 992 x 256

• Static: Yes
• Video: No

6.1.7.3 Child venue: Billboards (Large Format – Portrait)
• Dimensions:

◦ LF Portrait

· 1080 x 1920

· 504 x 792

· 512 x 768

· 528 x 800

• Static: Yes
• Video: No

6.2 New Zealand

• File type: .jpg, .mov, .mp4
• File size: 10 MB maximum
• Colour mode: RGB, CMYK

6.2.1 Parent venue: Outdoor

6.2.1.1 Child venue: Billboards
• Dimensions:

◦ 840 x 400

◦ 496 x 256

◦ 1008 x 256

◦ 768 x 192

◦ 1152 x 288

◦ 288 x 576

◦ 1080 x 1920

◦ 1400 x 400

◦ 384 x 576

◦ 416 x 560

◦ 576 x 648

◦ 1064 x 224

◦ 1120 x 280

◦ 396 x 468

◦ 570 x 600

• Static: Yes
• Video: No

6.2.2 Parent venue: Entertainment

6.2.2.1 Child venue: Sports Entertainment
• Dimensions:

◦ 840 x 400

• Static: Yes
• Video: Yes

◦ Go Media: 8 seconds

• Dimensions:

◦ 1008 x 256

◦ 1440 x 360

• Static: Yes
• Video: No

6.2.3 Parent venue: Transit

6.2.3.1 Child venue: Airports
• Dimensions:

◦ 1920 x 1080

◦ 1080 x 1920

◦ 3840 x 1080

◦ 2400 x 540

• Static: Yes
• Video: Yes

◦ Go Media: 15 seconds

6.2.4 Parent venue: Offices

6.2.4.1 Child venue: Office Buildings
• Dimensions:

◦ 1920 x 1080

• Static: Yes
• Video: Yes

◦ VMO: 10 seconds

 

6.3 VMO

6.3.1 Media type
• Static image:

◦ File type: .jpg, .png

◦ File size: 5 MB maximum

• Full motion video:

◦ File type: .mp4

◦ File size: 12 MB maximum

6.3.2 Screen class
• Shop (All):

◦ Screen type: Full Motion Digital

◦ Length: 7 Seconds

• Active Reach:

◦ Screen type: Full Motion Digital

◦ Length: 7 Seconds

• On-The-Go Reach (C-Store):

◦ Screen type: Full Motion Digital

◦ Length: 7 Seconds

• On-The-Go TV (Pumps):

◦ Screen type: Full A/V (audio enabled)

◦ Length: 15 Seconds

6.3.3 Orientation
• Landscape:

◦ Aspect ratio: 16:9

◦ Dimensions: 1920 x 1080

◦ Spot length: 7 seconds

◦ Static image: Yes

◦ Full motion video: Yes

◦ Audio enabled: No

• Portrait:

◦ Aspect ratio: 9:16

◦ Dimensions: 1080 x 1920

◦ Spot length: 7 seconds

◦ Static image: Yes

◦ Full motion video: Yes

◦ Audio enabled: No

• Landscape A/V:

◦ Aspect ratio: 16:9

◦ Dimensions: 1920 x 1080, 1280 x 720

◦ Spot length: 15 seconds

◦ Static image: Yes

◦ Full motion video: Yes

◦ Audio enabled: Yes

• Ultrawide A:

◦ Aspect ratio: 32:9

◦ Dimensions: 3480 x 1080

◦ Spot length: 7 seconds

◦ Static image: Yes

◦ Full motion video: Yes

◦ Audio enabled: No

• Ultrawide B:

◦ Aspect ratio: 36:9, 4:1

◦ Dimensions: 4320 x 1080

◦ Spot length: 7 seconds

◦ Static image: Yes

◦ Full motion video: Yes

◦ Audio enabled: No