1 Display

1.1 Dimensions

The most common dimensions are listed below:
• 120 x 600 – Skyscraper
• 160 x 600 – Wide Skyscraper
• 300 x 250 – Medium Rectangle
• 300 x 600 – Half Page
• 336 x 280 – Large Rectangle
• 468 x 60 – Banner
• 728 x 90 – Leaderboard
• 970 x 250 – Billboard
• 970 x 90 – Super Leaderboard
• 300 x 50 – Mobile Banner
• 320 x 50 – Mobile Leaderboard
• 320 x 480 – Mobile Interstitial Portrait
• 480 x 320 – Mobile Interstitial Landscape
• 768 x 1024 – Tablet Interstitial Portrait
• 1024 x 768 – Tablet Interstitial Landscape

1.2 Types

1.2.1 Images
• File type: .jpg, .png, .gif
• File size: 150 KB maximum
• Animation: 30 seconds maximum

1.2.2 HTML5
• File type: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg
• File size: 300 KB maximum
• Animation: 30 second maximum
• Each creative must be compressed in a single .zip file of 300 KB maximum
• Each .zip file must contain:

◦ a single .html file located in the root of the .zip file and not in a subfolder

◦ a .jpg or .png backup image of 150 KB maximum (40 KB maximum recommended)

◦ the images and other files that are referenced by the HTML file. Do not include any unnecessary files

• HTML5 creatives can be built using the methods and tools referenced below:

◦ Code editor

◦ Adobe Animate

◦ Google Web Designer

◦ API methods

• Each .zip file must be assessed against coding and technical errors by using:

◦ the Workspace Validator to check compatibility and general requirements

◦ the validation messages to identify and fix any issues

The Workspace Validator might not be able to detect AdKit despite correctly declared. It is advised to use EBLoader instead

1.2.3 Third-party
• Tag type: HTML or JavaScript from approved ad servers
• Initial load size: 150 KB maximum (40 KB maximum recommended)
• Total load size: 4 MB maximum (2.2 MB maximum recommended)
• Animation: 30 second maximum

2 Video

2.1 In-stream and out-stream

2.1.1 Video
• File type:

◦ Hosted: .mp4

◦ Third-party:

· .mp4 (required)

· .webm (recommended)

· .avi, .mov, .m4v, .mpeg, .mpg, .ogv, .wmv (optional)

• File size:

◦ Hosted: 250 MB maximum

◦ Third-party: 10 MB maximum size for transcoded serving files

• Dimensions:

◦ Horizontal (landscape)

· Aspect ratio 16:9: 640 x 360, 1280 × 720, 1920 × 1080 (recommended)

· Aspect ratio 4:3: 480 x 360, 640 x 480, 1440 x 1080

◦ Vertical (portrait)

· Aspect ratio 9:16: 720 × 1280, 1080 × 1920 (recommended)

· Aspect ratio 3:4: 360 x 480, 480 x 640, 1080 x 1440

◦ Square: 720 × 720, 1080 × 1080, 1920 × 1920

• Length: 15 or 30 seconds recommended
• Video codec: H.264
• Video bit rate: 20 Mbps minimum recommended
• Video frame rate: 23.98 or 29.97
• Black bars: letterboxing or pillarboxing not allowed

2.1.2 Audio
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz

2.1.3 Companion
• File type:

◦ Image: .jpg, .png, .gif

◦ HTML5: .html, .css, .js, .mp4, .jpg, .png, .gif, .svg

• File size: 20 KB maximum recommended
• Dimensions: 300 × 250, 728 × 90, 300 × 60 recommended
• Animation: 15 seconds maximum recommended
• Frame rate: 24 maximum recommended
• Audio: not allowed

2.1.4 Tag format
• VAST 2.0, VAST 3.0 and VPAID 2.0 from approved vendors
• Two VAST wrappers maximum recommended

2.2 OTT and CTV

Certain requirements might vary drastically between publishers. It is recommended to refer to individual publisher specifications before submitting the creatives

• File type: .mp4 (also .mov for Netflix only)
• File size: 250 MB maximum
• Dimensions: 1280 × 720 minimum, 1920 × 1080 recommended
• Length: 15 or 30 seconds
• Video codec: H.264
• Video bit rate: 2000 kbps minimum
• Video frame rate: 23.98 or 29.97
• Audio codec: AAC
• Audio bit rate: 192 kbps minimum
• Audio sample rate: 48 kHz
• Tag format:

◦ VAST 2.0 (recommended), VAST 3.0, VAST 4.0 from approved vendors

◦ VPAID and MRAID are not supported

• Skippability: skippable videos are not supported
• Landing page URL: required

2.3 TrueView

2.3.1 In-stream ad
• The ad plays before, during, or after other videos. The viewer has the option to skip the ad after 5 seconds
• Duration: any length (3 minutes maximum recommended)
• Companion:

◦ Image automatically generated from the video in the YouTube channel (recommended)

◦ Image uploaded manually:

· File type: .jpg, .png, .gif

· File size: 150 KB maximum

· Dimensions: 300 x 60

• Call to action: 10 characters maximum
• Headline: 15 characters maximum (including spaces)
• Third-party trackers:

◦ 1 x 1 image pixels supported for impression, view, and skip events

◦ 3 pixels maximum per event

◦ 3 redirects maximum per pixel

◦ JavaScript not supported

• Viewability measurement: IAS and Moat available on request and subject to confirmation

2.3.2 In-feed video ad
• The ad is a thumbnail image from the video with some text. When users click on the ad, they are redirected to the YouTube video or channel page
• Duration: any length

2.3.3 Bumper ad
• The ad plays before, during, or after other videos. The viewer has no option to skip the ad
• Duration: 6 seconds maximum
• Companion:

◦ Image automatically generated from the video in the YouTube channel (recommended)

◦ Image uploaded manually:

· File type: .jpg, .png, .gif

· File size: 150 KB maximum

· Dimensions: 300 x 60

• Third-party pixel:

◦ 1 x 1 image pixels supported for impression, view, and skip events

◦ 3 pixels maximum per event

◦ 3 redirects maximum per pixel

◦ JavaScript not supported

• Viewability measurement: IAS and Moat available on request and subject to confirmation

2.3.4 Non-skippable ad
• The ad plays before, during, or after other videos. The viewer has no option to skip the ad
• Duration: between 6 and 15 seconds
• Companion:

◦ Image automatically generated from the video in the YouTube channel (recommended)

◦ Image uploaded manually:

· File type: .jpg, .png, .gif

· File size: 150 KB maximum

· Dimensions: 300 x 60

• Third-party pixel:

◦ 1 x 1 image pixels supported for impression, view, and skip events

◦ 3 pixels maximum per event

◦ 3 redirects maximum per pixel

◦ JavaScript not supported

• Viewability measurement: IAS and Moat available on request and subject to confirmation

• The YouTube videos used for TrueView creatives must be “Public” or “Unlisted” on YouTube, not “Private”, and cannot be age-restricted, i.e. not visible to users who are logged out, are under 18 years of age, or have “Restricted Mode” enabled on their browser or device

• Third-party pixels are accepted from vendors certified for measurement on YouTube. Third-party pixels that are not from one of the vendors below, or that make unapproved fourth-party calls to other vendors, are not supported: comScore, DoubleVerify, IAS, Kantar, MOAT, Nielsen, Research Now, Google (including Google Marketing Platform)

3 Native

3.1 Image

• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 100 x 100 minimum

· 512 x 512 maximum

· 200 x 200 recommended

◦ Aspect ratio: 1:1

• Image:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 1200 x 627 minimum

· 1999 x 1999 maximum

· 1200 x 627 recommended

◦ Aspect ratio: 1.91:1

◦ Design: images should not contain text, brand name or logo

• Landing page URL: 1024 characters maximum

3.2 Video

• Headline: 25 characters maximum (including spaces)
• Body text: 90 characters maximum (including spaces)
• Brand name: 25 characters maximum (including spaces)
• Call to action: 15 characters maximum (including spaces)
• Logo:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 100 x 100 minimum

· 512 x 512 maximum

· 200 x 200 recommended

◦ Aspect ratio: 1:1

• Image:

◦ File type: .jpg, .png

◦ File size:

· 200 KB recommended

· 1200 KB maximum

◦ Dimensions:

· 1200 x 627 minimum

· 1999 x 1999 maximum

· 1200 x 627 recommended

◦ Aspect ratio: 1.91:1

◦ Design: images should not contain text, brand name or logo

• Video:

◦ File type: .mp4

◦ File size: 250 MB maximum

◦ Dimensions: 1280 x 720 minimum recommended

◦ Aspect ratio: 16:9 recommended

◦ Length: 60 seconds maximum

◦ Bit rate: 2500 kbps minimum recommended

◦ Frame rate: 23.98 or 29.97

• Landing page URL: 1024 characters maximum

4 Audio

4.1 Audio

• File type: .mp3
• File size: ­­­­1 MB maximum
• Length: 14 or 29 seconds recommended
• Bit rate: 192 kbps minimum
• Sample rate: 44.1 kHz
• Landing page URL: required

4.2 Companion

• File type: .jpg, .png
• File size: 20 KB maximum recommended
• Dimensions: 640 x 640, 300×250

4.3 Tag format

• VAST 2.0 and VAST 3.0 from approved vendors
• DAAST is not supported

5 DOOH

Certain specifications might vary drastically among media owners and locations. It is recommended to refer to individual media owner and location requirements before submitting the creatives

5.1 Dimensions and aspect ratios

• D6: 1080 x 1920, 9:16 (0.56)
• D48: 576 x 288, 2:1 (2)
• D48: 600 x 280, 2.14:1 (2.14)
• D48: 612 x 306, 2:1 (2)
• D48: 720 x 360, 2:1 (2)

Additional dimensions
• 600 x 320
• 3840 x 2160
• 480 x 720
• 864 x 432
• 720 x 384

5.2 Static artwork

• File type: .jpg, .gif, .png
• Quality: High, Very High
• Colour mode: RGB
• Resolution: 72 DPI at exact pixel size stated

5.3 Motion artwork

• File type: .mov, .mp4
• Video codec: H.264
• Frame rate: 25
• Bit rate:

◦ 8 MB/s maximum

◦ variable

• Audio: not allowed
• Restrictions: typically any billboard placed near roadside is restricted to serve moving creatives

5.4 Length

• Typical ad lengths are 6, 10, 12, 15 and 30 seconds