Mobile data - how to do better targeting in a cookieless world
Looking for a new way to reach new customers? Mobile data can tell you masses about your consumers. Using Skyrise Intelligence mobile data from over 20m devices, we've helped brands like Subway reach their audience in smarter ways. Find out how this supports marketers in a cookieless future and enhances omnichannel planning, buying and activation.
What does this mean for you?
MiQ can better inform your media planning and activation strategies by using data science expertise to draw insights from location and movement data as well as browsing behaviour and app usage.
Find out more in our info sheet.
1. Better planning
Unlock the power of mobile with consumers spending over 3 hours per day on their mobile devices
2. Better buying
Access mobile data directly from 20 million mobile devices and use that data to reach and activate your best consumers through MiQ data science.
3. Better results
Use Skyrise Intelligence data and over 170 additional data sets to reach and influence your best consumers.
Learn more on our ExchangeWire TraderTalk TV episode
We teamed up with ExchangeWire to bring you an exclusive explainer video for their TraderTalk TV series. Join Freddie Turner, MiQ's Director of Strategy, UK, as she joins ExchangeWire's Founder & CEO, Ciaran O'Kane, to talk through how we can power intelligent programmatic advertising without any dependency on cookies.
Skyrise Intelligence is a next generation media planning tool, unlike anything else in market harnessing the power of UK mobile data.
“Partnering with Skyrise Intelligence, we saw the opportunity to invest in advancing our capability to deliver even better connected marketing for our clients. This new dataset, when combined with our data science, media planning and programmatic activation expertise, will further underpin all marketing decisions in a true omnichannel and privacy-first world.”
Director of Strategy, UK, MiQ
Meet the team
Interested in finding out more about accessing mobile data for your next campaign, or how Skyrise Intelligence data can solve your biggest business challenges?
We’d love to chat so send us a message below.
Director of Strategy, UK
Managing Director, Manchester
Commercial Director, UK
Head of Client Strategy