Guest comment: The future is bright, the future is cookieless
Netimperative
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Mobile data - how to do better targeting in a cookieless world
Looking for a new way to reach new customers? Mobile data can tell you masses about your consumers. Using Skyrise Intelligence mobile data from over 20m devices, we've helped brands like Subway reach their audience in smarter ways. Find out how this supports marketers in a cookieless future and enhances omnichannel planning, buying and activation.
How you benefit
What does this mean for you?
MiQ can better inform your media planning and activation strategies by using data science expertise to draw insights from location and movement data as well as browsing behaviour and app usage.
Find out more in our info sheet.
1. Better planning
Unlock the power of mobile with consumers spending over 3 hours per day on their mobile devices
2. Better buying
Access mobile data directly from 20 million mobile devices and use that data to reach and activate your best consumers through MiQ data science.
3. Better results
Use Skyrise Intelligence data and over 170 additional data sets to reach and influence your best consumers.
What you get
A smarter way to find your audience in a privacy-first world
As we move into the 2020s, all digital marketers have to think privacy-first. And that’s a really good thing. But, initiatives like the GDPR and the end of third-party cookies mean that advertisers need to look at new ways to plan and deliver campaigns without relying on user-level data.
To discover all about anonymised mobile data, how it fits into cookieless world and how it could fuel your campaigns (including real examples and use cases!) check out the ebook.
How it works
Watch the video
Learn more on our ExchangeWire TraderTalk TV episode
We teamed up with ExchangeWire to bring you an exclusive explainer video for their TraderTalk TV series. Join Freddie Turner, MiQ's Director of Strategy, UK, as she joins ExchangeWire's Founder & CEO, Ciaran O'Kane, to talk through how we can power intelligent programmatic advertising without any dependency on cookies.
Success stories
Find out how MiQ elevated awareness for Subway to 497,000 unique target customers
“MiQ helped us to navigate key challenges by providing fresh and effective insights based on the vast mobile data made available and contributed to a significant level of sales across our three major delivery partners.”
Angelina Gosal
Head of Marketing UK & Ireland
Subway
Industry news
In the news
Our blog
Smart thinking for marketers
For more insights and ideas, check out our blog - ‘The future of understanding consumer behaviour’
MiQ | Skyrise Intelligence
Our partnership
Skyrise Intelligence is a next generation media planning tool, unlike anything else in market harnessing the power of UK mobile data.
“Partnering with Skyrise Intelligence, we saw the opportunity to invest in advancing our capability to deliver even better connected marketing for our clients. This new dataset, when combined with our data science, media planning and programmatic activation expertise, will further underpin all marketing decisions in a true omnichannel and privacy-first world.”
Freddie Turner
Director of Strategy, UK, MiQ
Our people
Meet the team
Interested in finding out more about accessing mobile data for your next campaign, or how Skyrise Intelligence data can solve your biggest business challenges?
We’d love to chat so send us a message below.
Freddie Turner
Director of Strategy, UK
Tom Hatton
Managing Director, Manchester
Dean Nagib
Commercial Director, UK
Mike Gray
Head of Client Strategy