Get up to speed with the hottest topics and technologies in advertising by booking a session with our brightest sparks.

What is MiQ Unlocked?

MiQ Unlocked is an opportunity to upskill in all things programmatic.

Whether it’s for big groups or small teams, whether you’re all in one place or all dialing in online, or whether you’re programmatic newbies or you’re right at the forefront of ad tech, our Unlocked sessions are all tailored to deliver the knowledge you need in whatever way works best for you.

Choose a session from one of our four most popular curriculum tracks - or choose your own adventure by requesting a session specific to your vertical or your precise business challenge.

“Definitely the clearest thing I’ve seen on this subject [the cookieless future], incredibly open, and practical. Please thank the team from me and everyone at Mediahub!”

CEO at Mediahub, UK

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“The most informative and best session we have ever received from a partner.”

Director of Performance Acceleration at Merck, US

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Choose your session

Programmatic Performance

Learn about the basics through to the newest trends in programmatic advertising - why we use it, how to spot trends, the power of programmatic data in creating strategies for your campaigns.
Sessions include (but not limited to):

  • Programmatic 101
  • Programmatic 201
  • Major breakthroughs in campaign optimization
  • The programmatic leap toward carbon offsetting
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Advanced TV

Find out all the ways smart television data lets you make the most of your TV investments by connecting digital and TV to drive the best outcomes for your brand.

Sessions include (but not limited to):

  • Defining Advanced TV in 2022
  • Keeping up with your TV audience
  • Getting the most out of YouTube advertising
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Deciphering Identity

Get up to speed with everything that’s happening in the world of identity - what you need to be doing right now, what’s solutions will replace cookies, and how you can make them all work together.

Sessions included but not limited to:

  • Global privacy regulations 101
  • How the industry is preparing for the new era of consumer privacy
  • Why all brands need a 1st party data strategy
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Amazing Analytics

Discover the fascinating but sometimes befuddling world of data science and analytics, and what can be achieved by connecting datasets together.
Sessions include but not limited to:

  • Data connection 101
  • Is it time to pay attention to attention?
  • Modernizing media measurement
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Build your own

Looking for insights on what’s shaping advertising in your industry? Got a specific business challenge like launching in a new market? We can design a session to do just that.
Sessions include (but not limited to):

  • Pharmaceutical
  • Travel
  • Cannabis
  • Reaching China
  • Shopper/CPG
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Sustainable ads

Shape the future of programmatic with sustainable advertising – ad solutions that are good for your campaign and better for the planet. In this session, your team will learn:

  • What makes media sustainable
  • Sustainable ad world terminology
  • What’s measured, benchmarks, Green Scores, and more
  • Quick tips to improve sustainability today
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Attention measurement

Attention measurement can signal if ads are actually seen, but it’s not a standardized metric. As each player defines their own methodology, measurement just gets more confusing. So how can marketers leverage this trendy metric today? Is it finally time to pay attention to… Attention?
In this industry upskilling session we will cover:

  • Deciphering Attention and how we got here
  • Use cases for Attention metrics
  • Current challenges and how get started
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Unlocked is an opportunity to gain expertise in all things programmatic. Unlocked is for: big groups or small teams; together in person or connecting virtually; programmatic newbies or ad tech frontiers. Our sessions are tailored to deliver the knowledge you need in whatever way works best for you.

Whether you’re a thumbnail on a screen, or gathering IRL; wherever you are, we are here for you.