Reach and frequency measurement
How do we do it?
With our proprietary technology and world-class data partnerships, our data scientists and engineers have built reach and frequency management into an easy-to-understand dashboard in our Intelligence Hub. You can get a view of exactly how much of your campaign is being delivered across linear, OTT and digital channels, right down to the channel and app level, and what percentage of your audience you are reaching on each. On top of this you can see distribution by time and day, region, and which demographics you are reaching, for any brand campaign or specific audience.
What does that mean for you?
With our reach and frequency measurement, you can close the loop and get better planning, activation, measurement and optimization of your cross-screen TV and digital campaigns.