Unboxing the global retail consumer
Reach the right audience, the right way
Research and insights
The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.
Identity Ebook
Download the ebook
Goodbye cookies, hello future
Crisis, what crisis? How will programmatic audience planning change?
In the cookieless future, planning is going to look pretty different and now is the time to start thinking about other options.
But the good news is, that with the right data partnerships, technology, and data science expertise, the future of programmatic planning is bright.
Read the ebook, to find out:
- How to strengthen programmatic planning frameworks when cookies go away
- What the options will be to identify audiences before your campaign begins
- What the new data science techniques are that can be used to build intelligent campaigns
The Chinese audience is closer than you think
Get to know the new Chinese consumer
TV is more than TV
Is connected TV disconnecting?
The unlocked world?
The future of travel in the post-pandemic world
The pandemic effect
What holiday shopping will look like in 2021
Identity: Now, next, later
The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.
Identity: What activation looks like in a world without cookies
How CPG consumers have changed
Scalable personalization Optimisation and measurement strategies for CPG campaigns
Future-proofing CPG marketing
TV is more than TV
Don't believe everything you see on TV
A year of lockdowns
TV is more than TV
The multi-screen, multi-platform, multi-device opportunity.
TV is more than TV
Getting the most out of YouTube.
The Chinese audience is closer than you think
How global brands can connect with one of the largest markets in the world, from anywhere in the world.
Identity: Crisis? What crisis?
What marketers need to know about the changing world of identity
2021 Olympics
What marketers need to know
The programmatic promise
Omnichannel: building for a future state of advertising
The shifting political TV landscape
How the TV political landscape has shifted as a result of COVID-19
Dissecting cannabis consumers and behaviours in British Columbia (B.C.)
Insights and trends for BC cannabis marketers
The future, but faster
How Americans buy cars
What US auto marketers need to know to optimize their campaigns
Modernizing Measurement
How marketers can prove ROI for their campaigns with incrementality
Programmatic and the cord
How to reach cord cutters, cord trimmers and cord nevers with programmatic
Using programmatic for branding
How brand marketers can use programmatic to drive high-level awareness
Bridging the gap between TV and digital
Understanding marketing intelligence
How to convert data into meaningful, business-critical action
2019 Holiday Shopping
What marketers need to know about the pre-Christmas shopping trends
The Future of Cannabis Marketing in Canada Study
The insights and trends cannabis marketers need to know to get ahead in this new market
Back to School 2019
Global trends for shopping as kids go back to school
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