
Research and insights
The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.


Goodbye cookies, hello future
Crisis, what crisis? How will programmatic audience planning change?
In the cookieless future, planning is going to look pretty different and now is the time to start thinking about other options.
But the good news is, that with the right data partnerships, technology, and data science expertise, the future of programmatic planning is bright.
Read the ebook, to find out:
- How to strengthen programmatic planning frameworks when cookies go away
- What the options will be to identify audiences before your campaign begins
- What the new data science techniques are that can be used to build intelligent campaigns



The political media remix: how digital can make political TV buys smarter

Identity: Goodbye cookies, hello future

Programmatic Trends for 2022

The Chinese audience is closer than you think

TV is more than TV

The unlocked world?

The pandemic effect

Identity: Now, next, later

Identity: What activation looks like in a world without cookies

How CPG consumers have changed

Scalable personalization Optimisation and measurement strategies for CPG campaigns

Future-proofing CPG marketing

TV is more than TV

A year of lockdowns

TV is more than TV

TV is more than TV

The Chinese audience is closer than you think

Identity: Crisis? What crisis?

2021 Olympics

The programmatic promise

The shifting political TV landscape

Dissecting cannabis consumers and behaviours in British Columbia (B.C.)

The future, but faster

How Americans buy cars

Modernizing Measurement

Programmatic and the cord

Using programmatic for branding

Bridging the gap between TV and digital

Understanding marketing intelligence

2019 Holiday Shopping

The Future of Cannabis Marketing in Canada Study

Back to School 2019
Level up on industry wisdom
Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.
