The pandemic effect
What holiday shopping will look like in 2021
Research and insights
The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.
Ebook
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Identity: Now, next, later
The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.
All that Google’s recent announcement really does is give us all more time to get it right.
So, what should your next 18 months look like when it comes to be ready to go cookie free?
In this short ebook, you’ll find out:
- What you can do right now to start strengthening the range of cookieless tools available for your digital campaigns
- What you’ll need to be thinking about and testing in the first half of 2022
- What we still don’t know about the tools and tech in the Privacy Sandbox - and when we should find out
Identity: Now, next, later
The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.
Part 3: TV is more than TV
Part 3: TV is more than TV Don't believe everything you see on TV
Scalable personalization
Part 3: CPG insights Optimization and measurement strategies for CPG campaigns
Future-proofing CPG marketing
Part 2: CPG insights Targeting CPG buyers in the new normal
How CPG consumers have changed
Part 1: CPG insights How CPG consumers have changed
Identity 2
Part 2: Crisis? What crisis? What activation looks like in a world without cookies
Part 2: TV is more than TV
Part 2: TV is more than TV The multi-screen, multi-platform, multi-device opportunity
Part 1: The Chinese audience is closer than you think
How global brands can connect with one of the largest markets in the world, from anywhere in the world.
A year in lockdown
How has a year in lockdown changed global consumers? And will those changes last?
Identity
Part 1: Crisis? What crisis? What marketers need to know about the changing world of identity
TV is more than TV
Part 1: Getting the most out of YouTube. How marketers can connect YouTube to their marketing strategy
2021 Olympics: What marketers need to know
How marketers should be getting ready to seize the 2021 Olympic opportunity
The programmatic promise
Omnichannel: building for a future state of advertising
The shifting political TV landscape
How the TV political landscape has shifted as a result of COVID-19
Dissecting cannabis consumers and behaviours in British Columbia (B.C.)
Insights and trends for BC cannabis marketers
The future, but faster
The changing programmatic landscape and COVID-19
How Americans buy cars
What US auto marketers need to know to optimize their campaigns
Modernizing Measurement
How marketers can prove ROI for their campaigns with incrementality
Programmatic and the cord
How to reach cord cutters, cord trimmers and cord nevers with programmatic
Using programmatic for branding
How brand marketers can use programmatic to drive high-level awareness
Bridging the gap between TV and digital
An introduction to advanced TV and the opportunities it presents for marketers
Understanding marketing intelligence
How to convert data into meaningful, business-critical action
2019 holiday shopping
What marketers need to know about the pre-Christmas shopping trends
The future of cannabis marketing in Canada
The insights and trends cannabis marketers need to know to get ahead in this new market
Back to School 2019
Global trends for shopping as kids go back to school
The future, faster podcast
A laidback look at the trends, topics and technologies shaping the future of advertising, with some of the smartest minds in our industry.
MiQ Unlocked
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Level up on industry wisdom
Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.