Whitepaper Archive

The Chinese audience is closer than you think

Get to know the new Chinese consumer

TV is more than TV

Is connected TV disconnecting?

The unlocked world?

The future of travel in the post-pandemic world

The pandemic effect download

What holiday shopping will look like in 2021

The pandemic effect

What holiday shopping will look like in 2021

Identity: Now, next, later

The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.

Identity: What activation looks like in a world without cookies

How CPG consumers have changed

Scalable personalization Optimisation and measurement strategies for CPG campaigns

Future-proofing CPG marketing

TV is more than TV

Don't believe everything you see on TV

A year of lockdowns

TV is more than TV

The multi-screen, multi-platform, multi-device opportunity.

TV is more than TV

Getting the most out of YouTube.

The Chinese audience is closer than you think

How global brands can connect with one of the largest markets in the world, from anywhere in the world.

Identity: Crisis? What crisis?

What marketers need to know about the changing world of identity

2021 Olympics

What marketers need to know

The programmatic promise

Omnichannel: building for a future state of advertising

The shifting political TV landscape

How the TV political landscape has shifted as a result of COVID-19

Dissecting cannabis consumers and behaviours in British Columbia (B.C.)

Insights and trends for BC cannabis marketers

The future, but faster

How Americans buy cars

What US auto marketers need to know to optimize their campaigns

Modernizing Measurement

How marketers can prove ROI for their campaigns with incrementality

Programmatic and the cord

How to reach cord cutters, cord trimmers and cord nevers with programmatic

Using programmatic for branding

How brand marketers can use programmatic to drive high-level awareness

Bridging the gap between TV and digital

Understanding marketing intelligence

How to convert data into meaningful, business-critical action

2019 Holiday Shopping

What marketers need to know about the pre-Christmas shopping trends

The Future of Cannabis Marketing in Canada Study

The insights and trends cannabis marketers need to know to get ahead in this new market

Back to School 2019

Global trends for shopping as kids go back to school