Whitepaper Archive

TV is more than TV

Part 1: Getting the most out of YouTube. How marketers can connect YouTube to their marketing strategy

2021 Olympics: What marketers need to know

How marketers should be getting ready to seize the 2021 Olympic opportunity

The programmatic promise

Omnichannel: building for a future state of advertising

The shifting political TV landscape

How the TV political landscape has shifted as a result of COVID-19

Dissecting cannabis consumers and behaviours in British Columbia (B.C.)

Insights and trends for BC cannabis marketers

The future, but faster

The changing programmatic landscape and COVID-19

How Americans buy cars

What US auto marketers need to know to optimize their campaigns

Modernizing Measurement

How marketers can prove ROI for their campaigns with incrementality

Programmatic and the cord

How to reach cord cutters, cord trimmers and cord nevers with programmatic

Using programmatic for branding

How brand marketers can use programmatic to drive high-level awareness

Bridging the gap between TV and digital

An introduction to advanced TV and the opportunities it presents for marketers

Understanding marketing intelligence

How to convert data into meaningful, business-critical action

2019 holiday shopping

What marketers need to know about the pre-Christmas shopping trends

The future of cannabis marketing in Canada

The insights and trends cannabis marketers need to know to get ahead in this new market

Back to School 2019

Global trends for shopping as kids go back to school