TV is more than TV

Getting the most out of YouTube

TV advertising has changed out of all recognition. Nowadays, TV is a multichannel, multiplatform, multi-device conundrum that’s vital for marketers to solve. And key to the solution is building a YouTube strategy that works.

In this short ebook you’ll find out:

  • Why linear TV and YouTube have more similarities than you might think, especially when fitting them into your wider marketing plans.
  • The major challenges with YouTube, and how they all stem from a lack of insights.
  • How you can use YouTube API data to get more out of your spend on the platform and connect those insights to the rest of your strategy.
TV is more than TV

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